Whisky List adds whiskies from the wilder side

The Whisky List has added renegade independent bottler Whisky Sponge to its range.

The moves is part of The Whisky List’s game plan its to broaden the availability of new and exciting whiskies to the Australian market.

Created by Scots Angus MacRaild and Iain McClune, Whisky Sponge bottlings are outstanding and delicious quality whiskies but fun, joyous and a little less staid looking than some of their peers. The Whisky List (TWL) will distribute its premium whiskies in Australia.

“On the global whisky stage, Angus and the Whisky Sponge team have amassed a huge following. In the space of a few years they’ve created a reputation for bottling some of the most innovative and sought-after whiskies. It’s great that TWL will be able to offer local distribution to Aussie fans of Whisky Sponge, especially when so many of their bottles sell out online in minutes,” said Oliver Maruda, co-founder of The Whisky list.

“We absolutely love Whisky Sponge. Angus, who’s responsible for product selection and label design, goes all out with some of the most ridiculous, hilarious, and amusing tasting notes and matching descriptions. Some of them are worth picking up just for the literary comedy on the labels, made even better by the always-exceptional liquid inside. They are a must-try on any whisky lover’s list.”

This partnership also incorporates the Decadent Drinks’ portfolio. Decadent Drinks is the parent company of Whisky Sponge, who range rare bottles under the labels of Whisky Sponge, Rum Sponge, Cognac Sponge, and Equinox and Solstice.

In addition to offering these bottles via the TWL platform, Whisky Sponge and other Decadent Drinks spirits will be available at specialised whisky bars and retailers as part of the distribution launch campaign.

Maruda says, “Our goal is to introduce Whisky Sponge to as many whisky lovers in Australia as possible. We continue to work closely with renowned Australian whisky bars including Whisky & Alement, The Elysian Whisky Bar, The Baxter Inn, Burrow Bar and The Gresham, all of whom will have bottles available to try by the dram. Full bottles will be available to purchase from our partner independent retailers. Both retailers and on-prem are the coalface of the whisky industry when it comes to consumer interaction and education”.

Angus MacRaild of Whisky Sponge (pictured right) is equally enthusiastic to partner with The Whisky List to manage their Australian distribution.

“It’s slightly mind melting to me, but also very heartening, that the whiskies we’ve selected for bottling and their respective very silly and surreal labels are being enjoyed on the upside-down bit of the planet. It’s always a pleasure to join the Whisky List’s virtual tastings of our whiskies and to chat to whisky lovers on the other side of the world. Hopefully I too will make it all the way over there one day for real life whisky hi-jinks and fun.”